EKONOMI KREATIF DALAM PEMANFAATAN BUAH HANJELIN SEBAGAI SOUVENIR LOKAL DI BAHO FARM

Anugerah Gita Pratami Harefa; Demetrius Wau; Fedius Ndruru; Fransiskus Gaurifa; Imelda Putri Halawa; Kristina Giawa; Kurbanus Finowaa; Linglen Bertha Dachi; Merri Anna Kristin Laia; Yurli Bohalima

doi:10.57094/haga.v4i2.4432

Anugerah Gita Pratami Harefa Universitas Nias Raya
Demetrius Wau Universitas Nias Raya
Fedius Ndruru Universitas Nias Raya
Fransiskus Gaurifa Universitas Nias Raya
Imelda Putri Halawa Universitas Nias Raya
Kristina Giawa Universitas Nias Raya
Kurbanus Finowaa Universitas Nias Raya
Linglen Bertha Dachi Universitas Nias Raya
Merri Anna Kristin Laia Universitas Nias Raya
Yurli Bohalima Universitas Nias Raya

DOI: https://doi.org/10.57094/haga.v4i2.4432

Keywords: Creative Economy; Hanjelin Fruit (Coix lachryma-jobi L.); Local Souvenirs

Abstract

This study examines the potential of the creative economy in utilizing Hanjelin fruit (Coix lachryma-jobi L.) as a local souvenir at Baho Farm, Nias. Baho Farm, as a nature-based tourism and outbound destination, has significant opportunities to develop derivative products from local resources in order to enhance economic value and tourist attraction. Hanjelin fruit, which grows abundantly in Nias, possesses unique characteristics but has not yet been optimally utilized as a creative economic product. The objectives of this study are to identify the potential of Hanjelin as a raw material for souvenir products, analyze relevant production and marketing processes, and evaluate the impact of developing Hanjelin-based souvenirs on the local economy and the sustainability of tourism at Baho Farm. The research employs a qualitative approach using a case study method, involving in-depth interviews with Baho Farm managers, local artisans, and visitors, as well as participatory observation. The findings of this study are expected to provide strategic recommendations for Baho Farm and related stakeholders in developing Hanjelin into competitive, innovative, and sustainable souvenir products, while simultaneously strengthening the local cultural identity of Nias through the creative economy.

References

Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77-101.

Cohen, S., & Levinson, N. (2018). Culture and Creativity in the Global City. Routledge.

Creswell, J. W. (2014). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (4th ed.). SAGE Publications.

Dakhi, A. S. (2024). Pendidikan Dan Sosialisasi Peraturan Daerah Rencana Induk Pembangunan Kepariwisataan Nias Selatan Untuk Meningkatkan Partisipasi Masyarakat Desa Bawönahönö Dalam Sektor Pariwisata Sebagai Kearifan Lokal Budaya Nias Selatan. Haga : Jurnal Pengabdian Kepada Masyarakat, 3(2), 133-144. https://doi.org/10.57094/haga.v3i2.2350

Florida, R. (2002). The Rise of the Creative Class: And How It's Transforming Work, Leisure, Community and Everyday Life. Basic Books.

Harefa, D. (2022). Edukasi Pembuatan Bookcapther Pengalaman Observasi Di SMP Negeri 2 Toma. Haga : Jurnal Pengabdian Kepada Masyarakat, 1(2), 69-73. https://doi.org/10.57094/haga.v1i2.324

Harefa, D. (2024). Preservation Of Hombo Batu: Building Awareness Of Local Wisdom Among The Young Generation Of Nias. Haga : Jurnal Pengabdian Kepada Masyarakat, 3(2), 1-10. https://doi.org/10.57094/haga.v3i2.2334

Harefa, D. (2024). Strengthening Mathematics And Natural Sciences Education Based On The Local Wisdom Of South Nias: Integration Of Traditional Concepts In Modern Education. Haga : Jurnal Pengabdian Kepada Masyarakat, 3(2), 63-79. https://doi.org/10.57094/haga.v3i2.2347

Harefa, D., Forilina Laia, Vira Febrian Lombu, Evan Drani Buulolo, Alena Zebua, Ofirna Andini Sarumaha, Agus Farin, Elvita Janratna Sari Dakhi, Vinxen Sians Zihono, Nariami Wau, Flora Melfin Sriyanti Duha, Statis Panca Putri Laiya, Lena, Nimarwati Laia, Martina Ndruru, Angelin Febrianis Fau, Adaria Hulu, Yulinus Halawa, Desrinawati Nehe, Jesika Bago, Odisman Buulolo, Sofiana Faana, Herlis Juwita Ndruru, Desiputri Hayati Giawa, Alexander Frisman Giawa, & Anita Zagoto. (2024). Bimbingan Belajar Matematika Tingkat SD. Haga : Jurnal Pengabdian Kepada Masyarakat, 3(1), 30-38. https://doi.org/10.57094/haga.v3i1.1933

Harefa, D., Laia, B., Laia, F., & Tafonao, A. (2023). Socialization Of Administrative Services In The Research And Community Service Institution At Nias Raya University. Haga : Jurnal Pengabdian Kepada Masyarakat, 2(1), 93-99. https://doi.org/10.57094/haga.v2i1.928

Harefa, D., Murnihati Sarumaha, Amaano Fau, Kaminudin Telaumbanua, Fatolosa Hulu, Baziduhu Laia, Anita Zagoto, & Agustin Sukses Dakhi. (2023). Inventarisasi Tumbuhan Herbal Yang Di Gunakan Sebagai Tanaman Obat Keluarga. Haga : Jurnal Pengabdian Kepada Masyarakat, 2(2), 11-21. https://doi.org/10.57094/haga.v2i2.1251

Howkins, J. (2001). The Creative Economy: How People Make Money from Ideas. Penguin Books.

Kaminudin Telaumbanua. (2024). Implementasi Bimbingan Konseling Untuk Menangani Stres Akademik Berbasis Kearifan Lokal Nias Pada Mahasiswa. Haga : Jurnal Pengabdian Kepada Masyarakat, 3(2), 8-=96. https://doi.org/10.57094/haga.v3i2.2344

Kementerian Pariwisata dan Ekonomi Kreatif. (2023). Laporan Tahunan Pariwisata dan Ekonomi Kreatif 2022. Jakarta: Kemenparekraf.

Kurniawan Purnomo Aji, W., & Muhammad Syabrina. (2024). Upaya Peningkatan Kemampuan Membaca Siswa Dengan Melakuan Bimbel Membaca Kelas 1 Di Mis Miftahul Huda 2 Kota Palangka Raya . Haga : Jurnal Pengabdian Kepada Masyarakat, 3(2), 173-180. https://doi.org/10.57094/haga.v3i2.2358

Lies Dian Marsa Ndraha, & Indah Permata Sari Lase. (2023). Sosialisasi Kegiatan PLP II. Haga : Jurnal Pengabdian Kepada Masyarakat, 1(2), 120 - 124. https://doi.org/10.57094/haga.v1i2.649

Murnihati Sarumaha, Harefa, D., Adam Smith Bago, Amaano Fau, Wira Priatin Lahagu, Toni Lastavaerus Duha, Musafir Zirahu, & Hartaniat Warisman Lase. (2023). Sosialisasi Tumbuhan Ciplukan (Physalis Angulata L.) Sebagai Obat Tradisional . Haga : Jurnal Pengabdian Kepada Masyarakat, 2(2), 22-35. https://doi.org/10.57094/haga.v2i2.1994

Murnihati Sarumaha. (2024). Sains Biologi Dalam Tradisi Lokal: Sosialisasi Kepada Masyarakat Teluk Dalam Untuk Pelestarian Alam Berdasarkan Kearifan Budaya. Haga : Jurnal Pengabdian Kepada Masyarakat, 3(2), 109-124. https://doi.org/10.57094/haga.v3i2.2345

Pine, B. J., II, & Gilmore, J. H. (1999). The Experience Economy: Work Is Theatre & Every Business a Stage. Harvard Business School Press.

Richards, G., & Wilson, J. (2007). Cultural Tourism: Global and Local Perspectives. Routledge.

Rosita, Tj., M., Karo-karo, A. P., Rezeki, Widjaja, D., & Anton. (2022). Pemanfaatan Teamwork Untuk Meningkatkan Performance Team Marketing Pada Pt Prudential. Haga : Jurnal Pengabdian Kepada Masyarakat, 1(2), 91-98. https://doi.org/10.57094/haga.v1i2.327

Santosa, B., & Pramana, I. G. A. B. (2020). Pengembangan Ekonomi Kreatif Berbasis Potensi Lokal dalam Mendukung Pariwisata Berkelanjutan. Jurnal Pariwisata Terapan, 4(1), 1-10.

Sarumaha, M. S. (2023). Mendayagunakan Teknologi Dan Kearifan Lokal Sebagai Sumber Kreasi Dan Inovasi Kerja. Haga : Jurnal Pengabdian Kepada Masyarakat, 1(1), 32 - 35. https://doi.org/10.57094/haga.v1i1.622

Sarumaha, M., Laia, B., Harefa, D., Ndraha, L. D. M., Lase , I. P. S., Telaumbanua, T., Hulu, F., Laia, B., Telaumbanua, K., Fau, A., & Novialdi, A. (2022). Bokashi Sus Scrofa Fertilizer On Sweet Corn Plant Growth. Haga : Jurnal Pengabdian Kepada Masyarakat, 1(1), 32-50. https://doi.org/10.57094/haga.v1i1.494

Telaumbanu, T. (2024). Sosialisasi Perkembangan Rumah Adat Nias: Sebuah Perpaduan Seni Dan Bahasa Dalam Kearifan Lokal Nias. Haga : Jurnal Pengabdian Kepada Masyarakat, 3(2), 153-163. https://doi.org/10.57094/haga.v3i2.2357

UNWTO. (2021). International Recommendations for Tourism Statistics 2008: An Updated Guide for Concepts, Definitions, Cl